Laetrice Joy Zeidler

Commonly known as ‘Laetrice Joy,’ the New Orleans native actress lived in the city during the initial years of her career in the film industry in the early 1900’s.

Many media outlets consistently described Zeidler as the ‘New Orleans Girl,’ exemplary of the fact that she was so often commodified by the press. This sort of ‘star system,’ as described by Tino Balio, came about during the peak of the Motion Pictures Patents Company during the early 1900’s, a trust of every chief American film company of the time. Several MPPC producers began to understand and take advantage of the potential value of stars, and consequently the film industry competed with other entertainment industries in order to draw the public’s disposable income.

Zeidler, an example of a star whose personal life was regularly highlighted in newspapers, was often praised for her roles in locally produced New Orleans films. In 1917, Zeidler left New Orleans to pursue her acting career in more lucrative film areas, such as California and New York, but her connection to her hometown did not die as the press kept up with her every career-move. She continued to visit New Orleans, and the New Orleans press continued to portray the actress as a product of the city through constant updates regarding her roles and the ways the press labeled her as a Southern "girl."